The old days of network marketing prospecting was to tell your friends, family and people you know that you’ve started a business. Then you invite them to a home party, most likely one you’re hosting, to demonstrate the products and tell them about the business opportunity.
Times have changed. The old school marketing no longer works, at least in the long haul. There are too many companies to choose from. We’re no longer in the Tupperware days when women were primarily stayed home moms and product choices were limited.
Today, there’s an abundance of product choices as well as business opportunities to choose from. Heck, there’s a new ground floor opportunity launching every month. And I’m not joking either.
If you’re a network marketer and looking to turn your business up a notch, there are two principles you must master. Nearly every single successful entrepreneur will tell you that the key to your network marketing success is mindset and marketing.
#1 Keep up with the trend. Pay attention to what’s happening in your industry. What’s changing? Network marketing is an established industry and has been around multiple decades. The business model was founded on selling directly to consumers through home parties.
With the emergence of the internet, the trend has shifted the marketplace to online and social media where a lot of potential prospects are.
As a marketer, be aware of the trend so you can stay ahead of the game by learning new and updated skills that match the current trend.
#2 Collaborate with your colleagues. Do you network with other network marketers that you can collaborate with? If there’s a need in the marketplace for your company’s products or services, consider partnering up with another network marketer and promote each other’s business.
For example, if you sell jewelry and your friend sells clothing but no jewelry, it’s a potential business win-win for both of you. Don’t be afraid to suggest the idea. You’ll never know if it could work unless you give it a try. Marketing is all about testing and trying out new things.
#3 Do what works but try new things. Marketing doesn’t have to be complicated. Continue doing what has been working for you. If a marketing strategy is producing results and bringing in money, why abandon it? But complacency is a curse for all entrepreneurs.
The key is not to become so attached to the tried and true that you’re not willing to try and test out new marketing strategies. Do what works but never be afraid to try new things.